Dear
Visitor...
Thank
you for visiting the Kernersville Business Association (KBA). Whether
you are a consumer looking for a reputable local business to purchase
a product or service or a merchant looking for a specific company
to help you grow your business, the Kernersville Business Association
is an excellent resource to help you.
Our membership is comprised of diverse business professionals committed
to offering the highest level of service to our customers because
we focus our growth on repeat and referral business. Our commitment
and dedication to the area we live and work in is our way ‘of giving
back’ to our community.
For more information about our group or membership in The Kernersville
Business Association, please contact me (336-497-3179) or any other
member listed here.
Sincerely,
Bruce
Frankel
Bruce
Frankel, President
Small
is Beautiful! - Why it is important to support our local businesses.
Throughout the Triad area, there are thousands of small local businesses
that help shape the quality of our everyday life. We pass by their
offices and storefronts everywhere we go. They provide jobs for
our neighbors; generate tax revenue for our towns and are truly
committed to supporting myriad community services and charities.
In fact, there are an increasing number of new businesses starting
every year providing more convenience and greater competition which
brings better service and lower prices as well as helping build
a better economic base for our local towns to sustain positive growth.
Additional benefits of a strong local business base include greater
diversity and choice and often enhance innovation. They create more
meaningful employment. Local businesses tend to also make purchases
from local vendors and suppliers. With more concerns about local
environmental issues, there is no better way to maximize resources
than to have a strong local merchant mix.
I do not see major national ‘big box’ retailers or the ability
to make more purchases online using the Internet as a threat to
local business either. Many of us make purchases of products and
services based on pricing and availability and as smart consumers;
we should always look for the best deal!
In these dynamic economic times, often small businesses can excel
due to their ability to know their customer’s needs at the moment
and promptly respond by making the necessary changes in their choice
of vendors and service delivery to meet these customer needs.
Think about what your definition of great customer service is.
As consumers, we want convenience, friendly and knowledgeable assistance
but we also appreciate accountability after the purchase is made.
We want to be confident in our decisions and not second guess ourselves
that we made a hasty purchase decision or impulse buy. With the
emphasis on referral and repeat business, your local business has
more at stake to provide customer satisfaction including peace of
mind.
Therefore, maybe the next time you are just ‘driving by’ the same
shop, store, or business that you pass everyday, you will consider
stopping in and ‘taking a look’. That is all a professional local
merchant can ask and you might even find what you are looking for.
Bruce Frankel is the President of The Mindful Traveler, a full
service travel agency and is also the current President of the Kernersville
Business Association.
